Creating A Google-Friendly & User-Friendly Content For Your Business
Every experienced and newbie digital marketer is well aware of the term SEO. When we talk about resonating content with the audiences and search engines, creating SEO content that is both Google-friendly as well as user-friendly is mandatory to get success in a marketing strategy.
Whether you are a small business owner or starting a business, a website is essential to showcase your presence. Your online business may not achieve its full profit potential without having a search engine optimized content strategy. An effective content strategy is well designed, perfectly published, and smartly implemented to get profitable revenue.
Hence, take full advantages of SEO content basics to get unbelievable results and higher rankings. You don’t need to be a technical expert, just a smart, passionate marketer to make it beneficial for your business. Let’s start with the basics of SEO content.
What Is Google-Friendly SEO Content?
The term SEO content is made with two phrases or components; one is “SEO,” and other is “Content.” SEO refers to search engine optimization. It is defined as the process of optimizing a website for search engine algorithms so that it can be easily found by people on searching for a query. On the other hand, content refers to the information that is posted on a website and can be viewed by the visitors. There are numerous types of content that include blogs, lists, links, visuals and even videos that are published to provide relevant information to the audiences and is also used to drive a decent amount of traffic to your website for revenue. Hence, SEO content is a Google-friendly and user-friendly content that is created with the objective to attract search engine traffic to your website.
There is an important aspect to discuss here is that; if your ultimate goal is just to grab search engine traffic to your site, then your end results may suffer. To get the advantage of being favourite of both search engines and visitors, you need to offer them content that is above and beyond. Therefore, don’t stick to produce content for the sake of just producing content to get clicks and ranks. Instead, create something that your audiences crave for and keep coming back. By this, you will get a high rank, low bounce rates, and even better visitor retention time on your site.
Ways to Create a Google-Friendly & User-Friendly Content For Your Business
Below are nine tried and tested ways to develop a Google-Friendly & User-Friendly Content for your business that will make your site highly optimized for rankings and engaging for visitors.
1. Define Your Goals
Before creating content, it’s better to define your goals for your business. Being clear on your objectives leads you to work in the right direction and takes your team on one page as well. Whether you want to drive sales, monetize site via ads, or just want to increase traffic for blogs, your ultimate goal will set the path to move on and focus.
2. Consider Your Audience
Customer segmentation is the most critical part of any marketing strategy. Companies invest thousands of dollars to get the right customer insight to place their product in the right customer need. Same like that do surveys and get your audience insight on what they need and put it on analytical software. This will give you a clear and better picture of your targeted prospect. Try to develop an ideal customer avatar or persona to help your team with the prediction of kind of content they would like to have.
3. Research For Keywords
To generate a significant amount of traffic to your website, it is always the best strategy to do keyword research before starting to write. Keyword research will enable you to focus on a certain amount of search volume that already exists for a keyword. Hence, you can write for those niches that your potential prospects are already searching for.
After researching for the keyword, the next step is to make it optimized. Use your keywords well in your content to maximize your search rankings. If you are dealing in a domestic business, then organize your content for your local audiences. If you are an international website, later try to make a universal format that is logical and applicable everywhere. This will not only benefit your SEO, but it will help visitors and search engines to their desired content quickly on your site. Hence, the longer they stay on your website, the better for you.
4. Analyze Your Competitors
If your primary goal is to drive sales revenue by delivering product or services, then your concentration should be creating an informative and engaging product and service pages. Optimize those pages for both search engines and sales conversions. Secondly, create content that is upgraded from your competitors and try to make the same topics that they are covering but in an engaging and unique way. Show illustrations on how to use your products, linking to most relevant pages. Don’t make your whole blog self-promotional; just add a glimpse of your product and services with a strong CTA.
5. Make a Useful Google-Friendly Content Strategy
If you operate a site that works on the advertising model, then you have to focus on creating rich content that is concise to attract new clients. Your strategy should include building content that is entertaining, full of humour yet informative with long-form posts or vlogs. They should be designed to deliver stickiness to keep your visitors stay on your page for longer and make them come back often.
6. Create an Editorial Calendar
Once you are done with creating a blockbuster content to target your potential prospect, start building an editorial calendar. An editorial calendar is basically a schedule that summarizes when you are going to publish which type of content. Creating an editorial calendar is going to help you to be consistent in publishing and will lead you to create fresh content regularly. It will also save you from scrambling with the hassle to create new content at the eleventh hour.
7. Analyze & Re-Assess
Stay on the top of analytics of your website. Analyze your Content’s SEO on a regular basis to see what’s working well and what’s not working, also what’s working beyond expectations. You can measure some critical aspects that include page views, comments, links, conversion rates, and social network shares.
Your analysis and reassessment should have two goals:
- Look out for those patterns that are successful. Study your audiences’ reactions and behaviours. Create what they love more often. Adjust your editorial calendar accordingly to focus more on contents that resonate with your customers.
- Crave out for improving and updating your SEO content regularly. Try different variations of keywords to optimize your content and see what works well. Optimize and then re-optimize your content with more demanding keywords as per the need. With this, you will be able to increase your site traffic by including keywords in every significant section of your content like images title and product descriptions.
8. Promote Your Content
Content promotion is intended to increase the visibility of your content; you can share your content link by sharing on all social media platforms, email marketing posts, e-newsletters, and by building internal and external links. You can also make your content promoted by offering gift vouchers on sharing it on personal social media profiles. Word of mouth marketing is still the best form of marketing; make the most out of it.
9. Keep an Eye on Feedback
Every effort is useless if you are not getting feedback on how it is performing. Keep an eye on feedback and always acknowledge it. Both positive and negative feedbacks are useful as they give you a room to improve your strategy and continue your better-performing nails. Be open and welcoming for critics as they are the best opportunity for you to get the perfect sort of your goals and will help you to direct your efforts in a smart way.
Remember, there is no SEO constant; the only SEO consistency is change. Making your website Google-friendly and user-friendly is not a one time job. It is essential to create and publish fresh content regularly because search engines are always updating better and smart mouse traps that are spread all over the web to tweak ranking algorithms. They keep updating their result rankings with different criteria.
Above are just nine ways to get a high ranking for your content. However, it is not necessary that a strategy will always give the same outcomes every time. You need to upgrade your tricks by sticking to the basics of SEO. These will provide you with the robust foundations to optimize your site that will make search engines and user both happy and satisfied.
In a nutshell, a high ranked website will bring more visitors to your site, and a top-ranked content will make them beneficial for your business.
Stella Lincoln is a professional content writer. She has a writing experience of more than a decade. Stella is currently working as a Content Developer at Australian Master. She is also contributing as a Marketing Tutor at CrowdWriter.